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PictoChart on Crowdfunding

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Craig Newark published this infographic describing the potential of crowdfunding for nonprofits. The infographic summarizes crowdfunding data from different platforms:

$88 is the average donation size
$534 is the average total amount raised by an individual
$9237 is the average amount raised when groups are working on a team to fundraise
28% of donors are repeat donors

Beyond the dollars raised, there is also value in growing your church’s network.  It encompasses more than just the transactional act of making a donation, it includes asking for the help of influential stakeholders to create online social fundraisers and reach out to their networks.   In a social media world, anyone can become a philanthropist for a charity, whether they have been in the organization’s database for years or whether they’ve just connected with the organization for the first time.   Social channels are also used to continue to cultivate and engage with the donor to retain them.

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